Custom Website Development
From scratch builds with clean HTML, CSS and JS — or modern stacks — built around speed, clarity, and your goals.
10+ years in web & digital
Building clean, fast, animated websites that actually convert.
End-to-end web development, conversion-focused UX, and digital strategy for people who want their online presence to pay for itself.
About Me
Web developer with a strategy brain. I focus on performance, clean architecture, and making sure your site supports your business, not just your ego.
I’ve spent the last 10+ years building websites, landing pages, and digital funnels that don’t just look polished — they convert.
My work sits at the intersection of UX, performance, and marketing. That means every page is planned around what you want users to do, not just what you want them to see.
I work best with founders, small businesses, and teams who are done with slow, generic templates and want a site that actually behaves like a digital asset.
From “just a developer” to a strategic partner
Years 1–5Early on, I said yes to everything: random features, messy plugins, bloated themes. That taught me what breaks in real life — and why long-term maintainability matters more than quick hacks.
Performance & conversion focused builds
Years 6–8I started rebuilding slow sites from scratch. Stripping down unnecessary code, fixing layout shifts, and turning noisy pages into simple, direct journeys that make users act.
Now: one person, full stack of clarity
TodayI help you define the job your site must do, design the journey, build the tech, and optimize for real business metrics — not just pretty dribbble shots.
Services
Choose what you actually need right now. No fluff, no agency overhead, just focused execution.
Conversion-Ready Landing Pages
Focused pages designed to sell one thing extremely well. Perfect for ads, product launches, or lead generation.
Performance & UX Audit
Deep review of speed, structure, and user flow — with a concrete list of fixes prioritized by impact, not theory.
WordPress & CMS Builds
Lightweight, manageable WordPress setups without plugin chaos. Structured so your team can update without breaking.
UI Animations & Micro-Interactions
Subtle motion to guide attention, reduce friction, and make your brand feel sharp — not like a static brochure.
Digital Strategy & Consulting
Clarity on what to build, what to cut, and how your website fits into your bigger acquisition and retention plan.
Blog Highlights
A sample of the kind of thinking behind each build — not fluffy theory, but lessons from real projects.
Case Study
How cleaning 60% of a homepage doubled sign-ups
Most “complex” pages are just avoiding hard decisions. Here’s what happened when we simplified one…
Read Outline ↗Performance
The hidden tax of slow websites on your ads
You’re paying for every click. If your site loads like it’s 2010, you’re literally burning budget.
See Key Points ↗Strategy
Before redesigning, answer these 5 brutal questions
“We need a redesign” is often code for “we don’t know what we want users to do.” Here’s how to fix that.
View Framework ↗FAQ
Straight answers so you know how working together actually looks before we even talk.
What does a typical project timeline look like?
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For most websites, you’re looking at 3–5 weeks. Week 1 is clarity and structure, week 2 is design and build, weeks 3–4 are refinement, content, and testing. Larger builds take longer — but the plan is always clear upfront.
Do you only build from scratch?
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No. If your current stack makes sense, we keep it. If it’s slowing you down, we rebuild selectively. The goal is stability and speed, not unnecessary reinvention.
How do you price your work?
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Project-based pricing, not hourly. You get a fixed scope, clear outcomes, and a price that reflects the value and complexity — not how long my editor is open.
Can you maintain or update my website long-term?
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Yes. I offer ongoing retainers for updates, optimization, and experiments — but only after the core build is solid. No endless “maintenance” for broken foundations.
Contact
If you have a real project, share enough detail so we can skip small talk and jump straight to what matters.